We interpret media texts through Signification
Ferdinand de Saussure
Signs have 2 parts:
- Individual elements (signifiers)
- Their meaning (signified)
Dennotation = Listing the signs
Connotation = What the signs mean
All producers construct their products to create a prefered meaning. They encode messages within the product that we as an audience decode to create a meaning.
Signifiers are grouped into families:
Visual / Vocal/ Musical / sounds/ Print
Visual
People, loations, objects, dress, camera shots/angle/movement, editing, FX, lighting, graphics.
Vocal
voice, accent, tone, speed, pitch, words
Musical
music bed, tempos, diegetic/ non diegetic, incidental
Sounds
Ambience, actuality, sound FX, silence
Size/Angle of image, colour,
what is in the image - people/ location
Copy, writing, font style.
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